General Manager -B2C Tourism

General Manager -B2C Tourism

Ready to Build a Travel Brand Worth Talking About?

We’re searching for a General Manager who can do more than manage—someone ready to inspire, grow, and shape a brand that redefines digital travel.

THE ROLE

If you’re the kind of strategic powerhouse who sees both the forest and the trees—and you know how to scale a digital-first travel brand from zero to hero—this is your moment.

You’ll be the architect of our customer experience, the heartbeat of our team, and the visionary behind our growth. This is not a “keep things running” gig. It’s a “build something extraordinary” gig.

YOU’LL BE RESPONSIBLE FOR…

Strategy & Growth

  • Designing the roadmap for our digital tourism brand, with eyes on market leadership
  • Setting KPIs, smashing them, and redefining what excellence looks like
  • Cultivating game-changing partnerships across the travel ecosystem

Team Culture & Leadership

  • Building and mentoring an agile, customer-obsessed team of travel consultants
  • Developing a culture of excellence, responsiveness, and joy in the customer journey
  • Recruiting top talent—local and global—to fuel our mission

Digital & E-Commerce Mastery

  • Owning our digital presence from SEO to social, from content to conversions
  • Partnering with agencies and experts to execute flawless acquisition and retention strategies
  • Mapping out an e-commerce experience that clicks—literally and emotionally

Operational Stewardship

  • Managing day-to-day operations with precision
  • Overseeing budgets, forecasts, and decisions rooted in data
  • Elevating our CRM and reservation systems for effortless engagement

Brand & Experience

  • Driving initiatives that win hearts, build loyalty, and spark excitement
  • Using customer feedback to evolve offerings in real time
  • Enhancing every digital touchpoint into a story worth sharing

WHAT YOU BRING

  • Bachelor’s degree in Tourism, Marketing, Business or similar (MBA a big bonus)
  • 8–10 years leading digital tourism brands or e-commerce businesses
  • Mastery of digital channels, metrics, analytics, and CRM platforms
  • A proven track record of building high-performing, remote-ready teams
  • Strategic instincts, leadership flair, and deep knowledge of consumer travel trends

Salary: Competitive. Our Client is paying for impact.

Job Category: Management
Job Type: Full Time
Job Location: Johannesburg North

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Managing Bad Debt

  • Course Length: 1 Hour & 30 Minutes
  • Cost R475 per person
  • Certificate on completion of course & quiz
  • Access training any time and from anywhere, making it easier to fit into your busy schedule.